Websites · 2020

An online training institute, from first visit to first class

Canadian Institute for Blended Learning

The Canadian Institute for Blended Learning (CIBL) is a career training institute in British Columbia. It runs Red Seal exam prep for the trades and an IELTS English course, taught online.

What we built

We built CIBL's site, starting in 2018. It's meant to take a student from first visit to first class without a phone call, and to offer a call to anyone who wants one.

What's on the site today:

• Program pages that say what you'll learn and how to apply.
• Enrolment online: pay at checkout, sign the contract, then log in to the course site.
• A free IELTS sample course that unlocks with an email address.
• Speak to an Advisor, Apply Now, and a Request Info form on the home page.

The site also hosts CIBL's free speaking evaluation. Students record a 90-second answer to a sample task card, and an instructor replies within three business days.

Why it matters

A free sample is the easiest yes a student can give. It lets them try the course before they pay, and it gives the school a name and an email to follow up with.

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