Marketing & Advertising
Google Ads management in Calgary
Search ads judged by the phone calls and forms they produce, not by clicks. Tracking set up first, run in your own account, reviewed with you every month.
Part of Marketing & Advertising.
Who this is for
Calgary companies with 50 to 150 people who are already spending on Google Ads, or about to, and have nobody in-house to watch it every day. The usual story: the owner set it up a few years ago, a rep from Google phoned with recommendations, and the spend went up while the calls didn't. We see that account a lot, from Inglewood offices to shops in Foothills Industrial.
What you get
- Conversion tracking wired before the first dollar is spent: calls, forms, and what happened after.
- Campaigns built around the searches Calgary buyers make, with negative keywords that stop you paying for Edmonton.
- Landing pages that match the ad, so the click has somewhere to go.
- Bids and budgets adjusted every week by a person, not by an automated suggestion.
- A monthly report with cost per lead, which keywords earned it, and what we changed.
- Your account, your data, in your name, always.
What we don't do
- Accept Google's automated recommendations by default. Most of them raise your spend.
- Run ads before we know what a lead is worth to you. We'll work that out first.
- Hide the ad spend inside our fee. It's billed to your card and you can see every dollar.
Proof
"Best consistent lead generation by far."
For a Calgary home-improvement business we've run since 2017, paid search is one of the channels behind leads up 786% at year five. Read the case study.
Pricing
Management from $2,500 a month, ad spend separate. Most companies your size land between $3,000 and $5,000 a month across all channels. A one-time account rebuild is quoted fixed.
Questions we get
How long until we see leads from Google Ads?
Two to four weeks, once tracking is in and the account has enough data to tune.
What's the minimum ad budget?
There isn't a fixed number. It has to buy enough clicks each week for us to see what's working, and that varies by trade.
Can you take over our existing account?
Yes. We keep the history, fix the tracking, and rebuild what's wasting money.
Do you also run Meta or LinkedIn ads?
Yes, where they fit. See the Calgary marketing agency page.
Who owns the account?
You do. If we part ways, you keep the account and everything it has learned.
What to do first
Start with the Hidden Hours Audit. It's free. One of its questions is how work comes in and who responds. If the answer is "Google Ads, and then it sits in a shared inbox for two days," the ads aren't the problem yet. If the report shows nothing worth doing, it says so.
Find out where the hours are going.
The Hidden Hours Audit. Free. Twelve minutes of your time, a written report in five business days. Nine out of ten people who took it said it was useful.