Websites, SEO & GEO
Web design for contractors in Calgary
Websites for Calgary roofers, builders, and trades. Built so a homeowner trusts you before they call, and finds the quote button without looking. Then SEO, so they find you in January, before the good crews are booked.
Part of Websites, SEO & GEO.
Who this is for
Calgary contractors whose work comes from homeowners who search before they call. The site was built years ago. The phone number is hard to find, and the photos don't show the work. We build for roofers, exterior crews, water-treatment installers, and home-improvement businesses, in Calgary and on the acreages around it.
What you get
- Your phone number at the top of every page, and a quote button in the menu everywhere.
- One page for each service you sell. West Quality Roofing has ten. Acres West Water has seven.
- Your certificates, ratings, awards, and warranty, placed where buyers look for them.
- How-to videos for the systems you install, so customers can look after them.
- Photos of your jobs, from the ground or the air. See drone photography.
- Quote, contact, and job forms that we keep working after launch.
- SEO aimed at the months your buyers do their research.
- Thirty days of fixes after launch, then a care plan if you want one.
What we don't do
- Build a page for every town that only swaps the name. Google ignores those, and so do buyers.
- Guarantee rankings. Nobody honest does.
- Buy links. It works until it doesn't, and then your domain pays for it.
- Build before we know whether your work comes from search or from referrals. The audit tells us.
What a contractor website needs
Nobody hires a roofer they don't trust. The page has to answer "can I trust these people?" before it asks for the call.
Buyers check a few things before they pick up the phone. Here is how the West Quality Roofing site answers each one.
Are they safe on site?
A safety certificate
West Quality shows its Alberta Construction Safety Association certificate.
Are they any good?
Ratings and awards
Its BBB A+ rating and its HomeStars award sit where buyers look.
Will they stand behind the work?
The warranty, up front
A 10-year workmanship warranty, in plain view.
Do they do my job?
A page for each service
Ten of them: roofing, commercial roofing, gutters, siding, attic ventilation, windows, doors, repairs, custom design, and financing.
Which roof should I pick?
Help to choose
The roofing page compares asphalt, metal, cedar, slate, and clay side by side, so buyers can ask better questions.
How do I reach them?
The phone number, always
At the top of every page, with a Get a Quote button in the menu everywhere.
The contractor's calendar
A Calgary home-improvement business we've worked with since 2017 has a short season. Its buyers start researching in January. The best contractors are booked by April. So the work that wins the season happens in winter.
January
Buyers start looking
They search, read, and compare. Next season's job is on their mind.
All winter
We keep publishing
We target the searches people make in the off-season. We keep going while competitors go quiet.
By April
Good crews are booked
The buyer has picked someone. You want it to be you.
Here are this client's results, against the two months before the 2017 redesign.
| Year 1 | Year 5 | |
|---|---|---|
| Website visitors | +14% | +245% |
| Share of traffic from search | +68% | +115% |
| Leads | +124% | +786% |
| Conversion rate | +97% | +153% |
Home improvement traffic spiked across the industry from 2020 to 2022, then fell back in 2023. This site kept growing. Read the case study.
Contractor sites we've built and look after
West Quality Roofing & Exteriors
Roofing, siding, attic ventilation, windows, doors, and repairs across Calgary. We've looked after the site since 2020. In 2023 we redesigned the home page and built ten new service pages. We also look after its quote, contact, and job forms. Read the case study.
Acres West Water
Water treatment for acreages around Calgary since 1989. A family business, based in Priddis. Most of its work comes from referrals. We rebuilt the site in 2023 around one job. Show a rural customer this is a water company they can trust. Then make the call easy. Seven service pages, how-to videos, and a call button on phones. We still host and manage the site and its email. Read the case study.
Before: the old site, as archived in May 2023.
After: the new site at launch.
A Calgary home-improvement business
A client since 2017. They've asked to stay unnamed, and we'll honour that. We rebuilt the site, targeted the off-season searches, and ran their advertising. Their numbers are in the calendar above.
SEO for contractors
A good site only works if buyers find it. Here is what SEO covers for a contractor.
- Technical fixes first: speed, indexing, broken pages, mobile. Nothing else works until that's done.
- Searches picked from what Calgary buyers type, with the monthly volume shown.
- One page for each job you do, written to answer what the buyer asks before they call.
- Your Google Business Profile set up and kept current. For local search it's half the game.
- Your business facts the same everywhere: your site, directories, maps, and reviews.
- GEO, so AI answers name you too. Ask "Who's a good commercial roofer in Calgary?" and you get three names. We work to put you on that list. More on GEO.
- Monthly reports on rankings, traffic, and leads, with the baseline stated.
Photos of your work, from the air
Buyers want to see the work. We shoot it and put it on your site.
- Construction progress from the same GPS points each month, so month three lines up with month one. It's marketing until there's a dispute, and then it's evidence.
- Outdoor builds from above. Ground photos never show the whole build. From above you get the shape of it.
- The yard, the fleet, and the crew on site.
- A dated record of a roof or a site, for insurance files and condition reports.
- Ground photos too: headshots, facilities, and events, shot by the same people.
Proof
Contractor sites we look after today: West Quality Roofing & Exteriors and Acres West Water. We've looked after West Quality since 2020. We rebuilt Acres West in 2023, and we still host it.
For a Calgary home-improvement business, leads were up 786% at year five. That's against the two months before we started in 2017. Read the case study.
Pricing
Websites from $4,500. Most land between $6,500 and $12,500. What moves the number: page count, custom functionality, and how much copy you need written.
SEO from $1,500 a month, GEO included. Google Ads management from $2,500 a month, ad spend separate. Care plans from $99 a month. See care plans.
Canadian dollars, GST extra.
Questions we get
How much does it cost to have someone design a website for you?
Ours start at $4,500. Most land between $6,500 and $12,500. SEO is separate, from $1,500 a month. Prices are in Canadian dollars, GST extra.
What is the best website design for construction?
One that answers "can I trust these people?" before it asks for the call. Your phone number at the top of every page. A quote button in the menu. Your certificates, ratings, and warranty where buyers look. One page for each service.
Is a new website worth it for a contractor?
If homeowners search before they call, yes. For a Calgary home-improvement business we work with, leads were up 786% at year five. If your work all comes from referrals, a simple site that earns trust may be enough. The audit tells you which.
When should a contractor start marketing for the season?
Before your buyers do. For a Calgary home-improvement business we work with, buyers start researching in January. The best contractors are booked by April.
Can you photograph our job sites?
Yes, from the air and the ground. Repeat flights from the same GPS points line month three up with month one. See drone photography.
Can you build a page for every town we serve?
Only where we have something true to say about the work there. A page that just swaps the town name doesn't help you.
How long does a contractor website take?
Four to eight weeks. The usual delay is content, so we start on copy in week one.
What to do first
Search or referrals? Take the Hidden Hours Audit first. Free. Twelve minutes, a written report in five business days. It tells you where your work comes from, and whether a new site is worth it. If it shows nothing worth doing, it says so.
Find out where the hours are going.
The Hidden Hours Audit. Free. Twelve minutes of your time, a written report in five business days. Nine out of ten people who took it said it was useful.